If you look at the market you’ll see that there are literally thousands of toiletry ranges and products for women all promising to have the latest in genetically inspired, microspherical wrinkle plumping anti-aging pro-beauty formulas which will bring about instant happiness and eternal youth. I often wonder if they really believe those claims, do they really listen to the adverts and deep down think “I think I might get that, after all, this time it might really work!”
Somehow I don’t think so. Yet the advertising formula must work or they wouldn’t keep sinking so much money into it. When it comes to male personal hygiene and toiletries are things really so very different? Well, it would seem that they are becoming less so, I know that men need moisturiser just as often as their counterparts do, no-one wants to have a dry, scaly face but now men’s moisturisers also promise an anti-ageing effect. Fundamentally though, men’s products seem to fall into two camps; the youth market where young men are encouraged to use deodorants in order to effortlessly ensnare young women and aftershaves that reflect how rugged/cultured/sporting they are. The important thing for most men is that they smell clean! Molton Brown produce a range of bath and shower products which small brilliant and invigorate the skin, you smell clean and feel refreshed but no-one’s going to be fooled that you’re twenty years younger after just taking a shower! Everyone who’s ever seen a Dracula movie knows that you need to drink the blood of a virgin for that. It’s much simpler to get some Elemisor L’Occitane bath and shower products than it is to find one of those these days.
So, while advertising tells women they need to look younger and prettier to be happy, all men need is to take a bath and smell better than average. If they’re clean shaven and have a decent haircut they’re fundamentally unstoppable!
