The male grooming market has change so much in the last 12 years. Many would not of seen that men wearing make-up and and fake tan would be common place? Despite this some taboos still remain. No,
not ballshaving (that’s already a common phenomenon) but hair dying. Yes, this relatively simple act is still not thought highly in the male grooming world, its considered naff, vain or just sad.
However we are seeing changes. I don’t know if you’ve noticed but the male hair dye industry has really grown with a huge number of products now available. Just For Men range (which happens to be the UK’s top selling hair colourant for men) alongside the brand’s beard dye range along with many other brands competing for the top spot. These brands are now up there with other huge cosmetic brands such as Dermalogica, Murad and John Varvatos.
If you’re thinking it’s only the older generation buying these products I think you’re in for a shock. According to a recent Trevor Sorbie survey more young men are reaching for hair dyes to cover up the first signs of grey than ever before. Why? The world is even more competitive and it seems we think this is going to help. There’s no better evidence of this than the fact that a third of 20-34 year olds said they’d consider dying their grey hair specifically for a job interview so as to appear young and vibrant.
So don’t be fooled dyes are now the grooming must have. My advice is start using one as soon as you see enough grey hairs to warrant disguising them that way your surreptitious attempts to hide the ageing process will go largely unnoticed. Oh, and always wear the plastic gloves provided. The look of stained black hands is real going to draw attention.
